- Primary ICP
- Burnt-out K-12 teachers with 3 to 15 years of classroom experience, actively trying to leave in the next 6 months, open to a pay reset for better lifestyle, and especially drawn to customer success, implementation, training, or curriculum operations roles at small edtech companies.
- Best value proposition
- Turn teaching experience into a job-ready story, portfolio, and hiring pipeline for adjacent edtech roles without spending a year retraining.
- Recommended price
- Charge $1,200 upfrontfor the founding cohort. It is expensive enough to signal real transformation, cheap enough to buy on a teacher's personal budget, and simpler than subscription or income-share models.